Developments
Newsletter|
Developments
Newsletter |
If you are making plans to attend the upcoming CCS seminar in Las Vegas, please remember to complete and submit the CCS Registration Form so we can have accurate numbers to prepare accordingly. We are approaching record numbers in terms of customer attendance. That great networking opportunity, combined with our two featured guest speakers, Randy Brister (Sports) and Joe Craig (Portraiture), and the packed agenda (here), promise a seminar full of valuable information for your business. Spaces still remain for the three Photo Training sessions being offered – but sign up is required. Click here for the registration form.
Our reserved room block is full at the Hard Rock Hotel but we have alternate space reserved very nearby – Please contact Dortha Vela at All About Travel (800-880-8517) to make your hotel arrangements. The CCS Lab will Be Closed for Several Dates over the Upcoming Holidays by Steve Foisy
Christmas: The lab will be closed: Sunday, Dec. 25th and Monday Dec 26th. Customer Support will be closed Sunday, Dec. 25th and will resume support on Dec. 26th. New Years: The lab will be closed: Friday, Dec 30 and Sunday, Jan. 1. Customer Support will be closed Sunday, Jan. 1st and will resume support on Jan. 2nd. QP1 “Offline” Date is Approaching QP1 events will go offline at midnight on December 31. Images/Events that require additional display time should be re-uploaded by the photographer to QP2 order numbers. Copies of your QP1 images can be requested through Customer Support for $5 per CD. (1 Order Number per CD). Contact Customer Support for additional QP2 training. Nikon Announces
Battery Recall
If your cameras use the Nikon D70/D100 EN-EL2 battery, you may have one or more batteries that are defective. There have been a few incidents of batteries short circuiting causing the battery to overheat and melt. This could cause significant damage to your cameras or YOU if carried in a pocket. Click the link for full details on the battery recall. Maximize Your Grad Revenue by Brad Hurley
Winter Grads are here, so make sure you are following the best practices for the grad market. Remember, these best practices have been developed and proven by veteran CCS customers. Are you implementing all of the following things to maximize your grad revenue? Email collection Collect two addresses per grad by handing out and collecting information card at the ceremony - successful customers are able to collect valid emails for 75% of their grads. A successful email campaign can increase you sales by 20%. Marketing by email also drives more customers to the web to order, which reduces in office labor, and increased print delivery time.
Pre-Selling to friends and family at the ceremony Have a table with sample prints and blank order forms and collect payment at the ceremony. Shoot friends and family before and after the ceremony Most images will sell at least one print. Multiple shots of each graduate Double and triple shooting add significantly to sales by giving the grad more options. 20% of grads that were triple shot purchase all three images. Fast Proofing Getting your email proofs out in less than 24 hours, quickly followed by paper proofs, will greatly improve your number of buyers, as well as your average. Customers are seeing an increase in revenue of 12% when delivering email proofs within 24 hours of the ceremony. Quick Retouching 8% of grads offered retouching purchased it. With a $12 net, that adds dramatically to your bottom line. Cap and Gown Portraits Portraits have a significantly higher sales average than ceremony images. Several successful customers have sales averages of over $140. Portraits can be offered for grads that don't cross the stage, and can be a lead for ceremonies you aren’t currently booking. Cap and Gown Portraits are another area where selling on the spot can generate a significant increase in revenue. Be sure to follow all of these proven best practices to keep your graduation business on top in an increasingly competitive market. Lab
service times for the week of 12/04 through 12/10
by Bo Lewis
86% of all orders shipped from CCS in under 48 hours for the week of December 4th through 10th.
|
|
|
|
|
|
|
|
|
|
|
|||||||||||||||||||||
