February 2nd, 2006
Free Help
Wanted Classified Ads For PPA Members
PPA's partner website –
Studentphoto.com
is offering all Professional Photographers of America
members the opportunity to post a free help wanted
classified ad. Studentphoto.com is one of the most
active websites for students with over 1,000 photo
student members. If you’re looking for an assistant,
a new hire, or an intern, this is the right place
at the right price.
To submit, please e-mail your ad to
info@studentphoto.com
with complete contact information and your ad will
automatically be posted for two months.
Proactive
vs. Passive in the Greek Marketplace
by Brian Speers
With the launch of online proofing several years ago and the
awesome communication power of the QEMS program, the simplest
personal contact on college campuses has become a thing of
the past for many CCS customers. The ease of dealing with
Party Pics orders via the Internet, and the ubiquitous broadband
interaction has created a vacuum on many campuses of a known
“face” that represents the greek business and
deals directly with the campus-based customers.
Consequently, over the last five or six years there has been
a noticeable downturn in the amount of events photographed,
the number of images shot and, ultimately, the quantity of
pictures sold. This personal communication vacuum has also
allowed many new digital photographer pretenders—and
contenders—to surface on many college campuses threatening
the financial viability of the campus and the livelihood of
many businesses.
Recently, Gary Limmroth of ZAP Photography in Tuscaloosa,
AL related how just last week his head photographer Keith
Zemnes, making personal visits to each of his University of
Alabama’s 14 sororities and 16 fraternities to check
on billing and upcoming events, had booked 29 events for the
Spring semester in a little less than 41⁄2 hours!
On a subsequent visit to the Mississippi State campus ninety
minutes away from his Crimson Tide home base, Keith was able
to add 18 events to the ZAP calendar from just 6 sororities.
In many cases, some of these parties are “found money”,
according to Gary, “that will easily pay for his gas
and time”. “The contacts made by Keith and others
in our office”, says Gary, “keeps students from
viewing ZAP as some large, impersonal business that just wants
their money”. Simply put says Gary “There is no
substitute for visiting your customers in person”.
These 47 events from these two campuses may or may not have
been scheduled by a social chairperson using QEMS, but that
is not the point entirely. If you want to rely, solely, on
your greeks scheduling events via QEMS there is a very good
chance that some events may not be scheduled, and consequently,
you’ve missed a great opportunity to shoot and sell
Party Pics®.
In addition, by being ignorant of events taking place you
are encouraging the use of digital cameras at events. Let’s
face it, if you aren’t shooting every event for every
sorority on campus—someone is. It could be your competitor
or it may be the girls themselves.
But there is also a bigger benefit that is nurtured by ZAP
visiting each of the houses. Gary is also presenting opportunities
for his business to strengthen the bond between ZAP and each
of his houses, and build customer loyalty. This nurturing
can be difficult if you only depend on your broadcast emails
to create the “warm and fuzzy” feeling of a business
that cares about their customers.
In a scene from a Woody Allen movie his character utters the
reality that,
“Eighty percent of success is just showing up”.
How true, how true!
Quick Retouching Debuts in the
Sports Market
Of all the graduates that were offered Quick Retouching last
year during grad season, 7.5% took advantage of the retouch
option. That may sound like a small percentage but think about
this. That number represents nearly 55,000 graduates that
paid anywhere from $10 to $15 for this service. A service
that:
•requires no inventory
•has no direct labor cost
•can’t be mis-shipped
•requires no additional postage,
and
•has an 80% net margin
So, what exactly is Quick Retouching?
Quick Retouching
lightly softens facial complexions including blemishes and
wrinkles as well as brightening teeth and eyes, while enhancing
the overall quality of the finished photos.
CCS is strongly recommending that the above underlined description
of Quick Retouching be utilized when describing this service
to your clients on your order forms or on your website. Any
other description may create expectations that the service
does not cover. For instance Quick Retouching will not remove:
•stubble
•shine
•shadows
•uneven light
•stray hairs
•glare on glasses or,
•background
The target market for this retouching service is centered
clearly on middle school and high school teams—especially
women’s teams—where this type of service would
be most desired. Did you know that nearly 85% of people between
the ages of 12 and 24 develop Acne at some time? That is why
we believe this product/service will be most beneficial to
those that photograph individual sports portraits in the middle
and high school sports market
Your cost from CCS for offering this product/service is $3
per face. Also, it allows you to offer it not just for individuals
but you could use it for Buddy Shots. However, keep in mind
that Quick Retouching only applies to individual portraits
and not team shots.
So what are you waiting for? Add this service to your offerings
for the upcoming Spring sports season. Besides gaining additional
revenue you may be offering something that your competitor
probably doesn’t!
Identifying and Addressing Flash
Card Corruptions
The symptoms are:
You viewed images on your camera, but they were not found
on the flash card when you put it into the card reader on
the computer.
You put a card into the camera and it tells you that it must
be formatted.
You see partial images or are missing some images from your
photo session. (They could be in another folder)
You formatted the card before loading the images into your
computer.Oops.
Every card has an index file (FAT-File Allocation Table) that
tells the computer and the camera what images are on the flash
card. When you format a card, it puts a new index or FAT onto
the card and allows you to overwrite what is already on it.
The images are actually still there, but it requires recovery
software to make them viewable again unless a new image has
overwritten the original.
When you have a card corruption, the index on the card is
damaged or corrupt and you will not be able to see some or
all of your images. By processing the flash card through a
recovery program, you can recover these images in most instances.
You may even see older images that have not yet been overwritten.
Our recommended recovery software is PhotoRescue. It can be
purchased for $29 from
http://www.datarescue.com/.
Customer Support can coach you on the use of this software
at 800-750-0494.
Using PhotoRescue
After installing, click on the PhotoRescue desktop icon. If
you see the message below, click “Run”.
Click “OK” from the About screen.
Select “Logical Drive” (Default)
Select “Determine the Card Size” (Default)
Select “Cache the input” (Default)
Select “Thumbnail rendering” (Default)
Select the appropriate drive letter that corresponds to your
flash card reader. (Usually F:, It may be G: if using a multi-port
card reader)
Click “OK” to begin recovery process.
The recovery software may go through as many as 8 recovery
methods.
If you see errors at the bottom of this window, please contact
Customer Support for instructions on running Expert Mode.
The software is done with the recovery process when you see
the “Continue” Button.
After clicking the “Continue” button, you will
be prompted to continue with more analysis or stop. Select
the “No, Thank you” button.
Any images that were still visible on the flash card will
be in the DCIM folder. Any images found will be in the found
folder.
Click on the “Found” folder to open it.
You will see all images found on the card. You may even see
images from an old session that had not been previously overwritten.
While holding the “Control” button, click on all
of the images that you want to save.
From the top menu, select “File” and then “Save”.
Save the images to a folder on your desktop
Click “Desktop” from the Browse for Folder menu.
Click the “New Directory” button and type in the
Order Number as the folder name.
This will save the images to your desktop.
You can then load your recovered images into FTP from this
desktop folder.
If you have other images for this customer not yet uploaded,
you can drop them into this same folder.
Please contact Customer Support at 800-750-0494 for any assistance.
Flash Card Maintenance-What to
do after you recover your images
Once a corruption occurs, you are more likely to see another
corruption on the same card if not cleaned. Card wiping should
be performed once a week during the busy season as a preventative
measure.
Download
Card
Wiper, 248 KB (OS X users download
here),
a program specifically designed to completely wipe the corrupted/fragmented
data from a corrupt card. DO NOT wipe the card until you have
completely all recovery steps because this card wiping program
will DESTROY all data. Once the card has been wiped, put it
into a camera and format it. You will be as good as new. Note:
You will see an invalid card or card error message until you
have formatted the card. This is normal.
Using Card Wiper
Unzip the attachment and drop the Wiper icon onto your desktop.
Then click on the Wiper icon to launch the program.
Click “OK”.
Select the flash card drive (the smaller one)
DO NOT select the larger drive. This is your hard drive.
Even though the buttons are not active if you point it towards
anything larger than a 2 GB flash card, DO NOT take any chances.
Click the “Wipe Card” button.
Once the card has been wiped, put the flash card into your
camera and format it.
It is normal to see a card error in the camera when you put
a freshly wiped card into it.
Once formatted, the card will be back to normal.
Blank Perforated Flyer Envelopes
by Holly
McCoy
Click to enlarge |
It's time again to re-order your need for BLANK PERFORATED
ENVELOPES!!! We’ve taken Digital Sports Envelope Design
and to create some BLANK FLYER ENVELOPES that can be used
FOR ANY MARKET! We’ve had customers saying they can’t
wait to use these for DAYCARES, PARTY PICS, ETC. The possibilities
are really endless! The perforated/glue strip design has been
very popular, as the flyer can be detached from the envelopes.
We have some CCS Customers using the flyer part to show packages,
which their customer keeps as a record of their order, then
they use the envelope part to obtain the customer’s
information and actual order. --OR-- you can make the flyer
part the order form, use the envelope as a mailing device,
and the customer encloses their order form and check and mails
it direct to you in this envelope. Remember too, with these
BLANK Flyer Envelopes, you will also have the FULL BACK SIDE
to feature your products you wish to offer to that market.
It’s flexible to any market!
The BLANK Flyer Envelopes will already be glued and folded
and left open flat for overprinting on both sides. The whole
piece (including flyer, glue strip and envelope) is 12-3/4"
X 8-1/2" but you must allow about 3/4" in the middle
of the glued side where no type can be printed. The envelope
itself will be 8-1/2" wide X 3-3/4" tall once the
top flyer part is torn off. You can overprint whatever you
want on either side---it’s up to you! You can customize
these for any market, either by printing them off your laser
printing or by taking them locally to be overprinted. We have
had some customers that can’t laser print on them, and
some can. We suggest getting some samples of our current sports
envelope, and testing them before you purchase these....they
are the same envelope, except with printing. You can get some
sports envelope samples by calling X270 at CCS. These envelopes
are a special type of envelope that not that many presses
can produce. By converting them and leaving them blank for
you to overprint–we give you a great cost on them due
to the volume we produce for everyone, and then you take it
from there for overprinting!
**PLEASE NOTE!!! We will be producing these twice a year (every
6 months), so you will need to estimate your needs for the
months of March ‘06-August ‘06. We will NOT be
inventorying these, so you must order what you need for this
time period!! DEADLINE for ordering is Wednesday, February
8th, 2006, 5PM (CST).
Download
the order form.
Prom info
Yes, that’s right....it’s time to start planning
for the spring Proms & Dances!!! We have a set of beautiful
17” X 23” full color POSTERS and 8-1/2”X11”
FLYERS for use in increasing your formal portrait sales.
Download
the order form. Both are the same design in beautiful full-color.
The poster
Click to enlarge |
and flyer touts purchasing the PROFESSIONAL formal shot...showing
some simple, average shots taken at home in the background
screened back. The formal shot stands out and says “This
is a must have!”
We have left a screened back area at the bottom right where
you can add a sheet of 8-1/2 X 11 paper on the poster if you
wish to post the package pricing. You can also have the flyers
overprinted with those same prices in the same spot or on
the backs of the flyers. The copy on both is: “May I
Have This Dance?” and it also says, “A Professional
Photographer Will Be At Your Event To Capture The Moment With
High Quality Portraits. Remember to bring payment. All orders
must be paid for at the event.” This poster can be used
to book proms and dances, along with giving to the high schools
to hang up in their hallways and hand out to their students.
This piece is important to remind the students you will be
at the event and to the BRING THEIR MONEY!!! Order yours today!!
We will only print the quantities that are ordered....THERE
WILL BE NO EXTRAS. We will only print these one time each
year...so order ALL you will need for the year. We will NOT
be inventorying these items, so be sure to place your order
by the ORDER DEADLINE: Wednesday, February 8th, 2006, 5PM
(CST).
Attention
CORE Users!
Do You Know How to Send Emails To Your “Not Ordered”
Customers Only?
by Brad Hurley
Email marketing and proofing is a cornerstone of CORE. Taking
full advantage of all of the options within the CORE email
system can be a challenge.
One of the most common questions we are asked is how to send
emails to only those customers who have not yet ordered. This
can be accomplished by selecting the "Not Ordered"
check box on the Events \ Print Proof Cards page. (
diagram
01)
There are also many other ways to filter which customers you
want to send proofs or other marketing emails to. You can
choose to filter out customers with a valid mailing address,
if you wanted to only send emails to those customers that
you were unable to send a printed proof. Another useful filter
is the "E-mail address had bounced". (
diagram
02) This filter would remove any emails that had not been
successfully received.
CORE also has the ability to save different sets of email
filter options, known as Queue Profiles. (
diagram
03) Typically Queue Profiles are defined by the point
in time that they will be transmitted to the customer, such
as "First Mailing", or "Deadline Mailing".
You want to email all customers with valid email address the
"First Mailing", but only those that have not ordered
on the "Deadline Mailing". The Queue Profile allows
you to set a standard set of rules for each type of email.
Combine the Queue Profiles with the new CORE Email Campaign
for an extremely strong email marketing system. Be sure to
explore all of the powerful email options available in CORE,
to maximize your sales.
More News on Customized Product
Templates
The templates needed to design these products can be downloaded
from CandidNet
Click to enlarge |
In a previous newsletter
article
we announced several new products that allow you to upload
custom graphics. The templates needed to design these products
can be downloaded from CandidNet. Adobe
Photoshop
is required to work with these templates.
DOWNLOADABLE TEMPLATES
| TEMPLATEMemMateLogo.psd |
TEMPLATEMemMateNoLogo.psd |
| TEMPLATERacePlaque.psd |
TEMPLATEFinish.psd |
| TEMPLATERaceLogo8x10H.psd |
TEMPLATERaceLogo5x7H.psd |
| TEMPLATERaceLogo8x10V.psd |
TEMPLATERaceLogo5x7V.psd |
| TEMPLATEGreetingCardHorz.psd |
TEMPLATEGreetingCardVert.psd |
| TEMPLATECoBrand8x10H.psd |
TEMPLATECoBrand5x7H.psd |
| TEMPLATECoBrand8x10V.psd |
TEMPLATECoBrand5x7V.psd |
| TEMPLATE8x10Matted.psd |
TEMPLATE5x7Matted.psd |
It is important that you start with one of the default template
designs, as it is configured with the correct location of
images and text, and also the correct aspect ratio and resolution.
Be sure to test any custom products, as colors and other details
can print somewhat differently than displayed on a monitor.
Contact customer support with any questions or concerns.
Improved image
protection on QPPlus Quicpics Retail
by Demetri
Barges
Enhanced image protection was added to the new quicpics retail
website that will deter and prevent images from being stolen.
| Description of Protection |
IE |
Mozilla |
Mac |
| Right-click suppressed: Protection from a user saving
or printing an image. |
Yes |
Yes |
Yes |
| Transparent overlay: Protection from a user printing
from the browser menu. |
Yes |
Yes |
Yes |
| Direct URL access: Only available on previews and prevents
a user from finding previews on the CCS servers or
in temporary internet cache. |
Yes |
Yes |
Yes |
| Clipboard erasing: Protects against manual screen capture
and cut and paste. |
Yes |
No |
No |
| Active window protection: Previews and Thumbnails disappear
when window loses "focus". Protects
against screen capture by 3rd party applications. |
Yes |
Yes |
Yes |
| Temp files protection: Makes it difficult for a user
to find a preview image in temporary internet cache. |
Limited |
Limited |
Limited |
Javascript must be enabled for some of the Image Protection
features to work. Additionally, if the photographer places
Javascript in the event header that is prone to errors, it
will crash our Image Protection measures. It is important
when photographers implement Javascript on their event headers
that they always test their events.
Did You Get Your CCS Products
& Price List CD in Las Vegas?
by Blake
Whitney
 |
For those customers who were unable to attend
the seminar and did not receive the newly constructed products
catalogue on CD, we now have it available for you to download
from Candidnet, under Quicpics2-QP2-HTML Package description.
The catalogue is in the form of a Word document, broken
down by market, showing the products we offer and the color
or style combinations available. Also available, are low
resolution jpeg scans of the products that we offer in each
market.
These jpegs can be used in addition to actual print samples
to illustrate the different products or modifiers available
when presenting to a potential customer. They can also be
uploaded to QP2 events and thumbnails can be entered into
the package description by using HTML code. This is an easy
way to illustrate what a particular sports line, graphic
border or even a statuette actually looks like before someone
makes a purchase online. It is always nice to see what a
product looks like before making a purchase.
If you are not familiar with HTML coding, there is a Word
document on Candidnet, also under Training –Miscellaneous,
that can show you how to use it for these purposes.
Order Your FREE QP+ Collage Sample
Today!
If you were in the Greek break-out session recently during
the Las Vegas seminar or have read the previous newsletter,
then you are aware of the new Collage product in QP+. Research
has shown the increase in popularity of multi-image prints
and now your customers can create their own with their party
images and a variety of templates and backgrounds.
Click to enlarge |
Since Las Vegas, we had a number of customers add the collage
product to their events. But we want EVERYONE to see the new
process firsthand. To this end, a sample
event
has been created for the new QP+ Collages product to be
ordered Collage Sample Event. We encourage you to visit this
event to see just how easy it is for customers to build and
customize this product with the combinations of backgrounds,
layouts and zoom/cropping features available. Each CCS customer
account will be given one free 8x10 Collage sample, in the
form of a gift certificate code. Gift Certificate codes are
available by
emailing
me and requesting one. Please include your account name
and number.
Once you have created and received your new collage, we hope
you will agree that this new product would be a welcome addition
to your product offering.
82%
of all CCS orders shipped in under 48 hours during the
week of Jan 22-28
by Bo Lewis