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February 14th, 2007
Candid Color Systems Update
by Jack
Counts, Jr.
 |
Happy
Valentines Day! ♥ I
hope you get to spend this special day with your loved
ones.
The annual CCS seminar is only a week and a half away in warm Miami. I
sure hope you can make it. The program is really going to be good and
designed to help you make more money in your business. One good idea
gained there can pay for your trip many times over. To make
your trip to Florida even more worthwhile, we have added
some additional marketing punch to our meeting.
We just purchased the exclusive rights
to Jim Nichols’ Photo-Match
program. This is
the system that Jim has used to reliably tie people’s images and e–mail
addresses together. This allows you the ability to send your customers
e-mails with their own proofs embedded from all kinds of special events. This
was used to generate over $500,000 at Rockefeller Center last year. It will
now be available to all CCS customers. This ability will allow you to
boost your sales on all kinds of special events from parades, to sports, to
reunions, to concerts, to conventions, etc. We are very excited about
this. Jim will introduce the system in Miami.
We will help you develop better e-mail programs. Once
you have your e-mail addresses and images synchronized, you need to use the
best practices available with your e-mail programs. We have been working
with Terry Oehrke, the owner of On Target Interactive in Kansas City,
for several weeks now. Terry is truly an expert on e-mail marketing.
We were so shocked by some of the things he has
shown us,
that we have invited him to join us in Miami. A significant amount of your
e-mails are not reaching the “in boxes” of your customers. There
are many reasons for it and he will show you why. The situation is worse this
year than in the past, too. Terry will make a targeted presentation
on ways to make your e-mail marketing more productive. If you are
depending on your mass e-mails reaching your customers in order for you to
make money; you can not afford to miss this session.
We will help you develop better online product offerings. Our
Seminar goal is to help you make more money. It has become apparent to us that
many people can improve the way they are marketing their pictures online. Our
sites allow you a great deal of flexibility and capability. We want to
help you maximize this capability by providing you with the best practices
to follow. In Miami we will show you THE best ways to set up your product
offerings to maximize your sales. Don’t miss this.
We look forward to seeing you in sunny Miami. It
will be the site for a serious exchange of ideas, a chance to get revitalized
and motivated before your busy spring season, and a chance for a great time
with friends amid the glamour of South Beach. You can’t top that!
Jack
CCS
Seminar: What to Expect
by Brian Speers
Dear CCS Customer,
In approximately two weeks the CCS Winter Seminar will
be in full gear with you and many other CCS customers along
for the ride. We’re sure you’ll find the meetings
and training sessions informative, motivating, and FUN!
Below is some information you may need before you pack
your bags for Miami Beach.
What: CCS Annual Seminar
When: Sunday, February 25, 2007 thru Tuesday, February
27, 2007
You will be greeted Sunday evening by the Candid Color
Systems staff at a Welcome Reception
in the Mona Lisa Room at
the Eden
Roc. The seminar will begin on Sunday afternoon
with optional training sessions; presentations will
commence on Monday morning and conclude Tuesday afternoon.
Where: The seminar will be held in Miami Beach, Florida.
We will be staying and the meetings will be held at:
Eden Roc Resort
4525 Collins Avenue
Miami Beach, Florida 33140
(305) 531-0000
Transportation: If you are not renting
a car, you will need to make arrangements for a shuttle
to the hotel. A variety of shuttle/limousine services are
available at the airport. Taxicabs and Super Shuttle vans
are available only on the ARRIVAL (ground) level at Miami
International Airport, outside of the baggage claim areas.
MIA has wheelchair-accessible taxicabs and Super Shuttle
vans available upon request to any taxi starter, located
on the ground level of the terminal, outside the baggage
claim area. For more information on ground transportation
visit their website.
If you are flying into Ft. Lauderdale and need to reserve
a shuttle call Ft. Lauderdale Airport Shuttle at 954-757-7778;
or go to their website to
make arrangements.
Meals: CCS will provide lunch each day and a continental
breakfast each morning prior to the meetings.
Events: The CCS Annual Awards will be
presented on Monday evening, February 26th. Awards will
be given to top performers in a variety of categories culminating
in the presentation of the CCS Customer of the Year, and
the formal presentation of the Green Bathrobe, symbolic
of this awesome honor.
Weather: In Miami at this time of year,
the weather is usually around 74°; the lows this time
of year in Miami are around 64°. For the most accurate
weather forecast watch the Weather
Channel before packing
your bags.
Dress: Dress for the seminar is business
casual. No jeans please! You may want to bring a light
jacket or sweaterif you tend to get cold in meeting rooms;
or for the evening.
If there is any other information you need about the seminar
contact me at 800-336-4550 ext. 251.
See you in Miami Beach!
CCS Winter Seminar Agenda
by
Dana Hill
Downlaod the revised Agenda here.
February 25 - 27, 2007
Miami Beach, Florida
Sunday, February 25th
Training Sessions (Optional)
3:00p- 5:00p
Digital Reality - Steve Foisy, CCS – Belle Meeting
Room
Intermediate digital photography training- If you have
been shooting digitally for a while, but still have difficulties
fully understanding white balance, resolution, compression,
cropping, file management, etc., then this is the class
for you. The class will focus on your biggest challenges
with digital and we will show you how to overcome these
obstacles WITHOUT using Photoshop!
3:00p- 5:00p
Studio Posing and Lighting - Brian Allen, CCS – Pompeii
Ballroom
An encore presentation from the summer workshop training,
Brian will cover the latest on lighting techniques and
posing in studio photography for seniors, families, kids,
and composites.
5:30p- 7:00p
CORE Features & Benefits - Denise Mangiante & Demetri
Barges, CCS – Belle Meeting Room
If you are photographing grads, races, proms, sports, schools
(and even Quicpics) and want to learn how to maximize your
sales potential through the use of this software platform.
5:30p – 7:00p
Outdoor Photography - Tom Davis, Northern Images & Brian
Speers, CCS – Pompeii Meeting Room
Take advantage of the beautiful sunset on Miami Beach to
learn outdoor photography techniques from Tom Davis. During
the summers in Cape Cod, this is a large portion of his
business shooting families and seniors on the beach. No
ocean in your market? All of these skills are easily adaptable
to parks, ponds, lakes and other outdoor venues.
7:00p- 8:30p
Meet & Greet – Mona Lisa Room
Before you head to dinner on the town, join us for light
hors d’oerves to meet new and current CCS customers
and CCS staff.
General Session
Monday, February 26th
8:30a – 9:15a
Introduction - Jack Counts, Jr. – Pompeii Ballroom
Evaluating opportunities for growth and developing a sales
effort to make your plan a reality. This involves making
the decision about what kind of business you want to have.
Learn how to utilize CCS measurement reports and the new
invoicing program to gauge your success towards your goals.
9:15a – 10:15a
Email Marketing Reality Check - Terry Oehrke/ Ontarget – Pompeii
Ballroom
Ontarget has completed an extensive analysis of our email
systems, content and deliverability issues. Hear what challenges
are being faced today by CCS customers across all market
types. What percentage of your event emails are actually
getting through to your customers? Is your business blacklisted?
Why? How would you even know? How is all of this affecting
your bottom line? What can you do about it? This is definitely
a “can’t miss” presentation.
10:15a- 10:30a - Break
10:30a – 11:15a Dana Hill and Steve Foisy,
CCS – Pompeii
Ballroom
This presentation is a review of best practices relating
to the presentation of your online product offering; from
uploading sample images to managing graphics, to sequencing
your offering.
11:15a- 12:00p – PhotoMatch – Jim
Nichols – Pompeii
Ballroom
Directing customers to their individual images is two times
as effective as sending customers a link to their event
where they, then, have to locate their images. PhotoMatch
uses the latest technology to easily make this competitive
advantage possible. This patented identification system
is available to CCS customers only. Learn how to maximize
your event using this proven method to achieve higher sales.
12:00p – 1:30p - Lunch provided by CCS
Break-Outs* (choose one per session)
Session #1
1:30 – 3:00 Grad - Belle Meeting Room
1:30 – 3:00 Special Events / Venue – Key Biscayne
Meeting Room
3:00 – 3:15 Break
Session #2
3:15 – 4:45 Campus - Belle Meeting Room
3:15 – 4:45 Taking Your Wedding Market by
Storm! – Key
Biscayne Meeting Room
About the speakers: Radley and Tina Muller opened Yary
Photography in Bellingham, WA four years. Their studio
covers weddings, portraits, sports and events, and school
pictures. Their largest area of growth has been in the
wedding market – photographing 19 weddings their
first year, 60 weddings their second year, and 80 weddings
their third and fourth year. Their unique photographic
style and down-to-earth personalities has made them one
of the most sought-after wedding teams in their area.
Program details: Radley and Tina will be covering effective
wedding marketing that includes websites, bridal shows,
brochures, print competitions, and press releases. They
will also be covering the initial consultation, wedding
contracts, photography timelines, and the importance of
an engagement session. They will spend time covering their
style of wedding photography, including the posing and
lighting of the formals while also capturing those details
and candid moments that their wedding couples fall in love
with. They will be ending the program with a section on
post-wedding production that includes loading and renumbering
the images, editing the images, creating the proof book,
hosting and selling the images on the web, and delivering
the finished products to the clients
.
6:00p - CCS Awards Ceremony
General Session
Tuesday, February 27
8:30a – 9:15a
CCS Software Update - Demetri Barges, CCS – Pompeii
Ballroom
9:15a – 10:00a
What’s New from CCS? - Danette Reinbold & Charles
Cummings, CCS – Pompeii Ballroom
From products to candidnet, to new tools to manage your
business, a lot has been happening at CCS that can benefit
your business.
10:00 – 10:15 Break
10:15a – 11:15a
Scaling your business for growth
- Gene Mangiante, Mangiante Photography – Pompeii Ballroom
Transitioning from a one person operation to hiring a sales
force to grow your business and serve other markets. Learn
how to leverage your staff, equipment and software knowledge
base most efficiently. Plus, how to survive the “ramp-up” process
and recruit and pay the sales force necessary to move your
business to the next level.
11:15 – 12:30 Lunch
Table Topics (Grad, Campus, Sports, Prom, Group and Portrait)
Grab a box lunch and join your colleagues at a table topic
of your choice to brainstorm, network and discover best
practices for specific markets.
12:30 – 1:30
Compete in Sports - Brian Speers, CCS - Pompeii
Ballroom
If there is one new market you are considering serving,
this is the one. Sports have the best potential for the
fastest growth. This market does not only include “traditional” teams
but also dance schools, bands, martial arts, etc. With
continually growing demographics, year-round opportunities
and a menu of marketing methods, this is CCS’s biggest
growth market and could be yours, too. Hear the latest
on “posed” action as an alternative to true
action sports, enhanced sports products, and an in-depth
comparison between pre-sold and the increasingly profitable
speculation method.
Break-Outs* (choose one per session)
Session #1
1:30 – 3:00 Sports - Belle Meeting Room
1:30 – 3:00 QEMS – Key Biscayne Meeting Room
3:00 – 3:15 Break
Session #2
3:15 – 4:45 Senior Class Groups – New Approaches – Belle
Meeting Room
3:15 – 4:45 Races – Key Biscayne Meeting Room
*Market specific break-out sessions
are interactive discussions that will cover products, marketing
methods, and software.
♥
