2007 Winter Seminar
February 25 - 27, 2007
Miami Beach, Florida
Seminar Agenda
Sunday, February 25th
Training Sessions (Optional)
3:00p- 5:00p
Digital Reality - Steve Foisy, CCS
Intermediate digital photography training- If you
have been shooting digitally for a while, but still
have difficulties fully understanding white balance,
resolution, compression, cropping, file management,
etc., then this is the class for you. The class
will focus on your biggest challenges with digital
and we will show you how to overcome these obstacles
WITHOUT using Photoshop!
3:00p- 5:00p
Studio Posing and Lighting - Brian Allen, CCS
An encore presentation from the summer workshop
training, Brian will cover the latest on lighting
techniques and posing in studio photography for
seniors, families, kids, and composites.
5:30p- 7:00p
CORE Features & Benefits - Denise Mangiante & Demetri
Barges,CCS
If you are photographing grads, races, proms, sports,
schools (and even Quicpics) and want to learn how
to maximize your sales potential through the use
of this software platform.
5:30p – 7:00p
Outdoor Photography - Tom Davis, Northern Images & Brian
Speers, CCS
Take advantage of the beautiful sunset on Miami
Beach to learn outdoor photography techniques from
Tom Davis. During the summers in Cape Cod, this
is a large portion of his business shooting families
and seniors on the beach. No ocean in your market?
All of these skills are easily adaptable to parks,
ponds, lakes and other outdoor venues.
7:00p- 8:30p
Meet & Greet
Before you head to dinner on the town, join us
for light hors d’oerves to meet new and current
CCS customers and CCS staff.
Monday, February 26th
General Session
8:30a – 9:30a
Introduction - Jack Counts, Jr.
Evaluating opportunities for growth and developing
a sales effort to make your plan a reality. This
involves making the decision about what kind of
business you want to have. Learn how to utilize
CCS measurement reports and the new invoicing program
to gauge your success towards your goals.
9:30a – 10:30a
Taking advantage of technology to grow your business
- Steve Foisy & Dana Hill, CCS
Topics to include: Internet based software (Both
CCS and “off the shelf” versions),
equipment advancements (use of digital recorders,
wireless, portable hard drives for large events),
using the internet as a resource to find/book new
business and find staff, maximizing email campaigns,
online surveys to gather information from your
prospects and customers, and software for image
management and more!
10:30a- 10:45a - Break
10:45a – 11:45p
Scaling your business for growth - Gene Mangiante,
Mangiante Photography
Transitioning from a one person operation to hiring
a sales force to grow your business and serve other
markets. Learn how to leverage your staff, equipment
and software knowledge base most efficiently. Plus,
how to survive the “ramp-up” process
and recruit and pay the sales force necessary to
move your business to the next level.
11:45 – 1:30 - Lunch (on your own)
Break-Outs* (choose one per session)
Session #1
1:30 – 3:00 Grad
1:30 – 3:00 Special Events / Venue
3:00 – 3:15 Break
Session #2
3:15 – 4:45 Campus
3:15 – 4:45 “Taking Your Wedding Market
by Storm!”
How to make your mark in your local wedding market
About the speakers: Radley and Tina Muller opened
Yary Photography in Bellingham, Washington almost
four years. Their studio covers weddings, portraits,
sports and events, and school pictures. Their largest
area of growth has been in the wedding market – photographing
19 weddings their first year, 60 weddings their
second year, and 80 weddings their third and fourth
year. Their unique photographic style and down-to-earth
personalities has made them one of the most sought-after
wedding teams in their area.
Program details: Radley and Tina will be covering
effective wedding marketing that includes websites,
bridal shows, brochures, print competitions, and
press releases. They will also be covering the
initial consultation, wedding contracts, photography
timelines, and the importance of an engagement
session. They will spend time covering their style
of wedding photography, including the posing and
lighting of the formals while also capturing those
details and candid moments that their wedding couples
fall in love with. They will be ending the program
with a section on post-wedding production that
includes loading and renumbering the images, editing
the images, creating the proof book, hosting and
selling the images on the web, and delivering the
finished products to the clients.
*Market specific break-out sessions are interactive
discussions that will cover products, marketing
methods, and software.
6:00p - CCS Awards Ceremony- A surprise venue
is in the works!
9:15a – 10:00a
What’s New from CCS - Danette Reinbold & Charles
Cummings, CCS
From products to candidnet to new tools to manage
your business, a lot has been happening at CCS
that can benefit your business.
10:00 – 10:15 Break
10:15a – 11:15a
What is your local high school worth? - Dan Hays,
CCS
There is at least one in every town. This could
be your “market”. A look at all the
opportunities present under one roof and what that
could mean for your business if you really “go
deep” at one particular school.
11:15 – 12:30
Lunch - Table Topics (Grad, Campus, Sports, Prom,
Group and Portrait)
Grab a box lunch and join your colleagues at a
table topic of your choice to brainstorm, network
and discover best practices for specific markets.
12:30 – 1:30
Compete in Sports - Brian Speers, CCS
If there is one new market you are considering
serving, this is the one. Sports has the best potential
for the fastest growth. This market does not only
include “traditional” teams but also
dance schools, bands, martial arts, etc. With continually
growing demographics, year-round opportunities
and a menu of marketing methods, this is CCS’s
biggest growth market and could be yours, too.
Hear the latest on “posed” action as
an alternative to true action sports, enhanced
sports products, and an in-depth comparison between
pre-sold and the increasingly profitable speculation
method.
Break-Outs* (choose one per session)
Session #1
1:30 – 3:00 Sports
1:30 – 3:00 QEMS
3:00 – 3:15 Break
Session #2
3:15 – 4:45 Senior Class Groups – New
Approaches
3:15 – 4:45 Race
*Market specific break-out sessions are interactive
discussions that will cover products, marketing
methods, and software.
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