Come join Candid Color Systems for the 4-day training
intensive Summer Workshops!
The full agenda with details and descriptions of
all the presentations for the workshop is on CandidNet.
We have added an additional brainstorming session
on Monday morning. This session is open to anyone
as an alternative to the sample sports shoots. This
session will likely be most beneficial to long-standing
CCS customers who would like to share ideas and discuss
the challenges that face established photography
businesses.
In addition, there will be discussions and training
on, QuicPost®, CORE®, Sports Marketing, SiteBuilder,
Digital Photography, Sports Photography, Studio Photography,
Schools, Party Pics® QEMS®, CCS Transfer®,
PhotoMatch, Lab Prints, Email Marketing and much,
much more!
PhotoMatch-The Ultimate Proactive Marketing Tool by Evie Sibert
WHAT IS IT?
Send your customers directly to their images by using
our Photomatch software. CCS exclusively owns, distributes
and supports the software that will enable your customers
to locate their images via locator number or email
link. No computer is necessary at the shoot!
By using Photomatch, you can differentiate yourself
from other event photographers. This proactive marketing
strategy will eliminate the need for your customers
to search through hundreds or thousands of images
to find their own. This puts the images right in
your customers’ hands which will lead to more
sales.
HOW TO USE IT?
Click to enlarge
Photomatch works with almost any digital camera
by using a bar code scanner to tag the images. It
is the best way to market large events by following
these simple steps:
Take the photo
Scan a perforated card with a locator number**
Collect an email from the subject on one half of
the perforated card
Give the other half to the customer for them to locate
their picture when they get home
Once you are back in the office:
Enter the email addresses you collected into Photomatch
Using Photomatch, send emails to your customers directing
them to their pictures- PHOTOMATCH WILL CREATE LINKS
TO THEIR IMAGES!
** Photographers have the ability to tag multiple
images per customer and multiple customers per image.
WHAT DOES IT COST?
The PhotoMatch system consists of scanners, software
and synch cords. The scanner cost $240.00 and
includes the scanner, a USB synch cord, and 3 rechargeable
AAA batteries. The software cost $100.00 and
includes the camera synch cord. This cord allows
you to synch any digital camera with a synch port
or hot shoe adaptor to the software, thus eliminating
the need to tether to a computer
Sheets of blank, perforated cards are available from
CCS for $42.00 per package. There are 500 sheets
per package, with each sheet containing 10 cards. These
can be used as single password cards or as 5 two-part
cards—per sheet—that would allow you
to collect email addresses. For the full benefit
of the PhotoMatch systems it is recommended that
you use a two-part card, as collecting the emails
allows you to proactively market your event.
WHO SHOULD USE IT?
This program is best used at big events with hundreds
or thousands of photos, events where people know
only the people they came with. Other places to use
Photomatch are, school day photos, sports shoots
and greek events.
Photomatch has proven successful at events such
as posed photographs with the Christmas tree at Rockefeller
Plaza, Party Pics® at the Harlem Globe Trotters
games, tailgating before football games, sports shoots,
school shoots and proms.
If you would like more information about using Photomatch
for you next big event, please contact the Customer
Development department at 1-800-336-4550.
Candid Color Systems’ Software Offers
Up-Sells to Produce Sales
by Jessica
Irvin
While shopping online have you ever been asked when
checking out “Would you like to add this product
for only $14.99?” This simple question is
an up-sell and it’s an easy way to encourage
your customers to purchase more. Candid Color Systems’ unique
software provides several marketing tools, including
the ability to create up-sells for your online sales.
Using CCS’ CORE or QuicPost™ software
you are able to choose the products you would like
to up-sell and at what specific price. An up-sell
can range from adding additional wallets to upgrading
your package with mounting. Candid’s Default
Offer has a variety of up-sells already built in.
With Candid’s software, it’s as easy
as 1-2-3 to create an up-sell with these simple steps.
First, create your up-sell package, second, check
the “up-sell” box, and last, select the
package in your original offer that you would like
to associate the up-sell with.
You can offer a limitless amount of products as
an up-sell. The most common and easiest to market
to your customers are Pearlized Portrait Finish™,
Wallets, and Mounting. Creating an up-sell that is
attractive and catches your customer’s attention
is important. Add vivid descriptions of the products
and include an image of the up-sell product to your
offer. Product sample images including several Animated
GIFS are available to Candid Color Systems customers
on our customer tools website, CandidNet.
Click to enlarge
Creating an up-sell online gives you a competitive
advantage and can create extra sales with no extra
work.
Here is one example: at a 500 person shoot:
50 percent order and out of that 250, 125 of them
order online.
The average amount for these online orders is $49.06
equaling $6,132.50.
Out of the 125 that order online, 8% (10) will take
the up-sell.
The average up-sell is $15 dollars which equals an
extra $150 (2.2%) dollars to your previous total
without any additional marketing or advertising.
This means, if 5,000 are shot, you have the potential
of adding $1,500 to your total just by creating up-sells!
Up-sells are direct advertisements to your customer
to purchase an extra product or service. By creating
attractive offers you can maximize your sales without
any additional work. With Candid’s software,
up-sells work great in many markets especially with
portraits, sports and grads and. By not offering
them, you are losing out on additional sales. START
UP-SELLING TODAY to see the benefits first-hand!
